VIP Products

This edition sees a new scenography: constructivist showcases, unexpected juxtapositions of colours and a staggered layout reveal the innovative character of the 36 VIP products of the Autumn–Winter 09/10 season.

A jury of style and design professionals designates these 36 products from across all fields of excellence.

The jury is asked to assess the innovative character of the materials used and the pertinence of their style, the practicality of the design, the inventiveness and creativity of original expertise, the depth of colour and the quality of the finish, the potential and the possibility of usage across the men’s, women’s ready to wear, casual, and sportswear sectors.

There is a promotional operation around the 36 winners who will also have special signage on their stand.